For three years, the shopping center was transformed into an immersive adventure playground for families. At the heart of the installation: a monumental pirate ship over 12 meters long, fully accessible, designed as a genuine play and exploration space for children.
Each year, the theme evolved to renew the experience: pirate theme, then Egypt, then medieval, with scenographic sets deployed around the central structure (islands, volcanoes, pyramids, courses). The installation combined free play, treasure hunt, secure slide, and activities supervised by facilitators directly integrated into the scenery, transforming the installation into a living experience.
Result: a signature attraction that became an essential meeting point, generating recurring family traffic and sustainably strengthening the center's appeal.
