Deployment of an immersive installation at the heart of shopping centres, inspired by the world of Alice in Wonderland. An 8 m x 6 m maze structured as a narrative experience, inviting visitors to lose themselves in a playful route punctuated by riddles and visual surprises.
The installation included several interactive kiosks, digital games, and striking scenographic elements (giant cards, a rose garden, quirky freestanding signage), transforming the retail space into an experiential playground.
Designed for a family audience, the route combined free exploration and interaction, encouraging footfall and dwell time within the centre.
Result: a highly engaging immersive activation, generating traffic, active engagement, and lasting recall of the experience.
