WIth the creation of Re-board®, a honeycomb cardboard invented in the 1990s by Karl-Gustav Ericsson, we witness the beginnings of furniture in line with sustainable development and emerging ecological consciousness in Europe. A new era of furniture or just a deception, cardboard furniture, as full of stereotypes as it is of new possibilities, fascinates and intrigues: does it meet the needs of Generation Z?
Cardboard, a raw diamond
Originally in raw cardboard, Re-board® furniture has evolved considerably, now offering an appearance that can easily be mistaken for wood, plastic, or metal depending on the requirements. Suitable for the production of POS materials, exhibition furniture, stands, and partitions, Re-board® is a sturdy, fully customizable, lightweight, and rigid material that adapts well to both private and professional use.
As an excellent alternative to plastic or PVC – sourced from sustainably managed forests (FSC) – its patented structure allows for various cutting and assembly techniques for a 100% recyclable result, with almost limitless rendering possibilities*.
Much more than a simple material, Re-board® perfectly meets today’s society’s demands. While businesses constantly seek innovation rooted in an ecological trend, the furniture world is no exception: reduced energy expenses, material recyclability, non-toxicity of products used, maintenance, etc.
Regarding the professional sector
There is an increasing need to stand out from competitors, especially in terms of POS materials, the last bridge between the product and the consumer. A study has indeed shown that 55% of customers make their decisions at the last moment in the store. It is also essential to have materials capable of adapting to the regular changes in store layouts (for commercial needs), easy recycling, and the fast-evolving trends and requirements.
And on the private side
Solid oak furniture, non-dismantleable wardrobes, or fixed sofas seem to correspond less and less to our society, which is more focused on decoration and mobility. Added to these factors are the trends of ecology and minimalism. And if we look at the numbers, the full recyclability of Re-board® seems to be a significant solution: in 2021, over 842,000 tons of non-recyclable furniture were discarded…
At DolceVista
The POSM section of DolceVista allows transforming the customer experience using new ecological materials that allow for the creation of inspiring spaces that recreate universes and encourage reactions. Fully customizable, Re-board® not only furnishes your retail spaces or interior but also gives you the opportunity to express your creativity and passions.
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*Official website.
