If creating a logo involves a clever play of colors and shapes, what can we say about the graphic designer who conceived it? To better understand this complex art, we wanted to meet our Graphic Design Manager, Ingo.
What is your background?
I started at the Ceruleum art school for one year. Then, I followed the preparatory year at CEPV in Vevey and another year at the graphic design school in Biel. I then did my apprenticeship at Publicité Zufferey Montreux for 4 years, which allowed me to create my own company “Espace visuel”. At the same time, I studied and developed secure documents at EPFL, including software for artistic screening (passport, identity card, etc.). I then partnered with the company Scanwell, specializing in secure documents, passport development, and design. During this time, I took packaging courses, and we later merged Espace visuel and Scanwell companies: design, magazines, photos, and packaging. After 10 years, I decided to close the company and join Dolcevista. As a graphic designer, one must always stay up-to-date. So, I attended training to master the creation of modifiable screen content, digital marketing, Hype, After Effects, 3D design program “Artios” (carton cutting and folding), and the program “Blender.“
When you meet a client, how do you perceive what they want to see in the design?
We must listen to the client, take the temperature of the current trends, research on the internet to have an overview and propose an appropriate project that respects the client’s idea as a whole.
What concrete elements allow you to put an image to the client’s words?
We must ask them about their desires, the message, what they want to sell, the target audience, their concerns, their objectives, be aware of what their competitors are doing, etc., and then propose ideas (mock-ups) that encompass all these elements.
What is the most challenging thing to learn to bring out the desired elements on paper?
Not wasting time deliberating but having a sketch or concrete idea in mind before starting, to follow a coherent guideline.
They say that inspiration comes while creating. Is that the case for you, or do you know from the beginning where you want to go?
It is imperative to have a clear idea from the beginning to visualize the objectives. Otherwise, it’s important to research as much as possible and think about it during free time (in the evenings) to start a structured project that incorporates all the conditions.
Where do you draw your inspiration from?
Everywhere. In life, in general. On TV, in stores, on the street, and on the internet.
What are the steps you go through to propose a project to the client?
We start with really listening to the client; then, we need time to think and create sketches. Then we move on to presenting the project and finally, shaping the final project.
How many times do you usually have to rework the designs for final approval?
Usually, just once.
What is the most surprising request you have received?
The design of a passport.
What is the most demanding request (in terms of working time) you have received?
The design of the same passport.
What kind of visuals do you enjoy creating the most?
I love my job, regardless of the subject 🙂
What advice do you give to your clients to help you understand the essence of their projects?
I advise them to keep it simple, not to say too much, to be clear in the messages they want to convey.
As you can see, the profession of a graphic designer requires constant mastery of creativity and perception of everyday life, to use them wisely within a structured and well-studied project.
Above all, it is a profession of passion, as our team of graphic designers demonstrates to us daily!
For any questions, do not hesitate to contact us by clicking here.
See you soon!
Photography by Shubham Dhage – Unsplash
