In 2010 (1), one of the world’s most famous franchises changed the colors of its logo. It went from red… to green. However, it wasn’t until 2018 that the franchise officially adopted the new logo colors worldwide, completely abandoning the red. What lies behind this change of color? Does a logo truly have an impact on how a company is perceived? Let’s delve into this color change, which is not as innocent as it seems…
The company in question is McDonald’s (as you may have guessed), and by transitioning from red to green, it appears to want to convey its genuine commitment to sustainability (2). It also aims to distance itself once and for all from its reputation as a symbol of consumerism. Environmental issues are on the rise in Europe, and this is the region where the company first introduced its color change. While some may argue it is greenwashing, it is nonetheless interesting to observe the enthusiasm generated by this simple change of color…
Simple? Not so sure… The psychology of colors (3) is a powerful and well-known tool, especially in the food industry. Green symbolizes freshness, nature, and health, while red incites, excites, and encourages consumption. By the way, would a certain famous soda brand have been as successful without its red-colored can (4)?
Speaking of which, did you know that the choice of color, shapes, fonts, and other elements in your logo reveals ALMOST everything about you? Your values, political inclinations, visionary aspects (or lack thereof), marketing strategy, and ambitions… It’s a true window into your company, isn’t it? Therefore, it is crucial to allocate the necessary resources to convey a relevant, professional, and reassuring message to your target audience.
Because… the history of the Apple logo (4) demonstrates the complexity of creating a logo: it’s not just about proposing a nice design; it’s primarily about reflecting on the symbolism of each element. Our graphic designers can attest to this: from a simple drawing to a Proustian moment, there’s only one step!
That’s why, at DolceVista, we don’t simply follow trends; we strive to truly understand you in order to offer services that perfectly match your needs.
Need help with your new logo or a new project? Our team is at your disposal. You can contact us by clicking here.
See you soon!
(1) https://www.creation-logo.net/blog/timeline—l-evolution-du-logo-mcdonald-s–symbole-de-toute-une-industrie.html
(2) https://www.etudes-et-analyses.com/blog/decryptage-economique/logo-vert-mcdonald-strategie-gagnante-20-09-2016.html(3) https://www.oberlo.fr/blog/signification-couleurs
(4) https://www.logogenie.fr/blog/le-logo-apple-son-histoire-sa-marque-son-evolution
Photo by Christina Rumpf on Unsplash
