Design and rollout of an immersive Western universe within several Coop shopping centres in French-speaking Switzerland. Creation of a complete set inspired by the codes of the Far West, with staged structures and bespoke graphic elements.
Integration of interactive activities and experiential touchpoints to capture and retain the audience. Adaptation of the setup to different sites, with a modular, easily replicable approach. Staging designed to generate footfall and structure visitor flows in the shopping arcade.
Result: a strong, consistent, and engaging thematic activation throughout the entire tour.
