Creation and rollout of themed visual universes for Aquaparc in Le Bouveret. Development of proprietary characters and a consistent graphic language, applied across all media and park spaces.
Redesign of signage into an integrated immersive experience, combining wayfinding and storytelling to streamline visitor journeys. Overall branding of key areas (restaurants, waiting areas, attractions, circulation routes) to transform a technical environment into a continuous, clear, and engaging narrative universe.
Result: a visually unified park, an enhanced visitor experience, and a strong, consistent, and memorable identity across the entire site.
