Design and production of an immersive world for the Christmas Toy Factory at Avry Centre. Creation of a complete, scripted set, combining temporary architecture, graphic design and atmosphere setting.
Development of electric and interactive mechanical games to stimulate engagement and visitor flow. Integration of playful activities at the heart of the route to extend dwell time. A setup designed for strong visual impact and a memorable family experience.
Result: a highly attractive festive activation, generating traffic, interaction and immersion.
